Best Before Dates


At A-OK Foods our reason for being is to reduce food waste. We therefore only sell products close to, or past their Best Before date. With rising food prices, purchasing perfectly good food with a short or expired best before date can reduce the price of your weekly shop by 80%. But, there is a lot of confusion around the term best before date. What does this really mean?

Below we explain some of the more common labelling terms of best before, use by and display until.

'Best Before'

Best before dates appear on a wide range of dried, tinned and other foods.

Best before dates are about quality, not safety. When the date is passed, it doesn't mean that the food will be harmful, but it might begin to lose its flavour and texture, after that date, nothing more.

Every year in the UK we throw away 7.2m tonnes of food and drink, most of which could have been eaten. Food past its "best before" date is perfectly good.

'Use By'

Use by dates refer to safety and you will see on food that goes off quickly, such as fish, meat products and ready-prepared salads. Don't use any food or drink after the end of the "use by" date on the label, even if it looks and smells fine. A-OK Foods don’t sell any food that has a use by date.

For further information, please refer to the NHS guide on Food labelling terms

'Display Until' & 'Sell By'

Date marks such as "display until" or "sell by" often appear near or next to the "best before" or "use by" date. These are instructions for shop staff, not for shoppers.

The important dates for you to look for are the "use by" and "best before" dates.

A-OK Foods Quality Guarantee

A-OK Foods we are so convinced of the quality of our products, we will refund customers who are not entirely happy with the quality of their purchases. We know that taste is a person thing, so we have a ‘no quibble’ refund policy.